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Cradle-to-Cradle Design Creator To Give Keynote at Sustainability Summit

The conference will highlight green ingredients and consumer behavior.

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By: Marie Redding

Senior Editor, Rodman Media

All things ‘green’ will be discussed at the next European edition of the Sustainable Cosmetics Summit, organized by Organic Monitor, which takes place in Paris  on 24-26th November 2014.

Developments in green ingredients, marketing and customer behavior will be discussed.

Prof. Dr. Michael Braungart, co-founder of McDonough Braungart Design and professor at the University of Applied Science (Suderburg, Germany), will give the opening keynote. He is shown above, with the book he co-authored with William McDonough.

Braungart says that cosmetic & personal care firms need to innovate with product design if they are to use resources more efficiently – and is promoting the Cradle-To-Cradle Design Approach.

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